HubSpot SEO Certification Practice Test 2025 – 400 Free Practice Questions to Pass the Exam

Question: 1 / 400

In SEO, what does acquiring high-quality backlinks help to improve?

Website security

Social media engagement

Search rankings

Acquiring high-quality backlinks is crucial for improving search rankings because search engines like Google consider backlinks as a vote of confidence from one site to another. When a reputable website links to your content, it signals to search engines that your site offers valuable and trustworthy information. This can positively influence your site's authority and relevance in the eyes of search engines. As a result, a well-structured backlink profile can lead to higher rankings in search engine results pages (SERPs), driving more organic traffic to your website.

The other options do not directly relate to the impact of backlinks. Website security relates to protective measures against online threats. Social media engagement focuses on interactions on social platforms, while content verbosity deals with the amount of text within your content, neither of which are significantly affected by backlink acquisition.

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Content verbosity

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