HubSpot SEO Certification Practice Test 2025 – 400 Free Practice Questions to Pass the Exam

Performing keyword research is critical for enhancing SEO strategies, and Google Keyword Planner is a recommended tool because it provides comprehensive insights into keyword search volume, competition, and related terms. This allows marketers and content creators to identify relevant keywords that can drive traffic to their websites. The tool enables users to explore new keywords, assess their viability based on actual search data, and align their content strategy with user intent.

In contrast, while other options might serve various purposes, they lack the specific features necessary for effective keyword research. For instance, Adobe Photoshop is primarily a graphic design tool, Microsoft Word is a word processing application that doesn't offer SEO functions, and a WordPress Plugin may help with SEO tasks but typically doesn't provide the in-depth and analytical capabilities for keyword research that Google Keyword Planner does. Using the right tools like Google Keyword Planner ensures that your SEO efforts are data-driven and aligned with current search trends.